AMIKA Big Hit Volumizing Shampoo 275 ml

A lightweight, volumizing shampoo that doesn't compromise on hydration for instant and all-day touchable volume.*

Ready for a big hit of volume? This lightweight shampoo proves that you can have it all–giving life to limp strands with an instant* boost of volume that won't leave your strands feeling stripped. Infused with energizing caffeine and glycerin, this iconic formula delivers 2.3x more volume** without drying or weighing hair down. In fact, Big Hit helps to add and retain moisture into strands for soft, touchable volume that lasts all day.*

*Based on a professional evaluation of 32 subjects.
**Clinically tested when using Big Hit Shampoo + Conditioner together as a system.

Hair Texture: Straight, Wavy, Curly
Hair Type: Fine, Medium

Hair Concerns:
Volumizing

Key Benefits:
- instant and all day volume*
- weightless moisture
- touchable softness

Fragrance Description: A blend of warm vanilla, spicy sweet clover, and fresh citrus.

In a 7-day consumer study of 32 participants:
91% agree that Big Hit Shampoo and Conditioner provided volume for 24 hours*
91% agree that Big Hit Shampoo and Conditioner add weightless moisture*
94% agree that their hair feels touchably soft*

*Based on 7-day consumer study of 32 participants.

COMPOSITION
Key Ingredients:
- caffeine - helps energize limp hair and promote sebum elimination.
- glycerin - adds and retains moisture into strands.
- sea buckthorn - rich in fatty acid omega 7, making it a holy grail for hair and scalp.

USAGE RESTRICTIONS
Avoid contact with eyes.

Directions

Massage through wet hair. Rinse.

Ingredients

Water/Eau/Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Phospholipids, Niacinamide, Panthenol, Caffeine, Biotin, Xylitol, Maltodextrin, Rosmarinus Officinalis (Rosemary) Extract, Syringa Vulgaris (Lilac) Extract, Mentha Piperita (Peppermint) Oil, Hippophae Rhamnoides (Sea Buckthorn) Fruit/Seed Oil, Glycerin, Coconut Acid, Ethylhexylglycerin, Butylene Glycol, Polyurethane-10, Polyquaternium-7, Polyquaternium-10, Polyquaternium-16, Zea Mays (Corn) Starch, Natto Gum, Tetrasodium Glutamate Diacetate, Lactic Acid, Tocopheryl Acetate, Chlorphenesin, Sodium Chloride, Sodium Phosphate, Sodium Isethionate, Sodium Hydroxide, Sodium Benzoate, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene\t\t\t