VIRTUE Volumizing Primer 150ml

Builds | Lifts | Sets

Create the perfect foundation for style and build just the right amount of natural volume with this lightweight priming spray.


Virtue® Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold. Our unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku®protein. It's suitable for all hair types.


Formulated with our revolutionary Alpha Keratin 60ku®protein, this lightweight primer allows you to build your dream style without any stickiness or build-up. It gives fine or flat hair a pre-styling boost and works to strengthen the hair over time using our proprietary keratin, leaving hair lustrous and shiny

TEST RESULTS
- After one application, 96% of women felt hair had instant volume; lightweight, buildable hold; and was easier to style.

- 8 hours after first application, 94% of women said their style bounced back and restyled easier.

- After only 3 uses, 100% of women felt their hair was less limp.

- With continued use, 98% of women said hair had flexible bounce, was healthier looking, and less dull.

Consumer perception study conducted on 50 respondents after 5 uses/one week

MORE INFORMATION
Our brand is free of sulfates, parabens, phthalates, synthetic colors and dyes. Gluten free. Cruelty free.

NOTES
A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils.

Directions

Spray on damp or dry hair, section by section targeting the roots through mid-shaft. Use heat and style as usual for maximum volume and memory.

Ingredients

ALCOHOL DENAT., AQUA (WATER, EAU), PROPYLENE GLYCOL, POLYURETHANE-1, KERATIN, PANTHENOL, HYDROLYZED SOY PROTEIN, AMP-ISOSTEAROYL HYDROLYZED WHEAT PROTEIN, ETHYLHEXYLGLYCERIN, TOCOPHEROL, PARFUM (FRAGRANCE), PHENOXYETHANOL, POTASSIUM SORBATE, CITRAL, HEXYL CINNAMAL, LIMONENE, LINALOOL.