_1746109986.jpg?202506191136)
_1749135624.jpg?202506191136)
20% Off
Urban Decay Subversion Primer 8.5ml
What we say
With lashes set to be even bigger and bolder this year, prep and prime yours to perfection. The creamy formula nourishes and conditions to give your mascara an extra bit of oomph. Lashes will look dramatically longer and thicker, almost like falsies!
Ready to take your mascara to the next level? Like foreplay for your lashes, this whipped, creamy lash primer from Urban Decay conditions and primes for the perfect mascara application. Once you experience how much more smoothly your mascara glides on, you won’t be able to live without it!
How does it work? Subversion adds weight to your lashes and gives your mascara something to grab onto. The brush coats lashes from root to tip—to make them look thicker, longer and feel stronger.
Urban Decay Subversion Lash Primer builds dramatically better-looking lashes. Don’t be surprised if people ask if you’re wearing falsies (not that there’s anything wrong with that).
This light, creamy formula feels conditioning—like a mask for your lashes! And it’s no wonder. Subversion contains panthenol and vitamin E.
But wait until you see the big brush! It’s like a killer mascara brush!
Tip: Prep your lashes with Subversion Lash Primer, then apply Perversion Mascara.
Ingredients
Aqua (Water/Eau), C18-36 Acid Triglyceride, Synthetic Wax, Myristic Acid, Stearic Acid, Bis-Diglyceryl Polyacyladipate-2, Butylene Glycol, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba/Cire de Carnuba), Glyceryl Stearate, Cera Alba (Beeswax/Cire D'abeille), Tromethamine, Phenoxyethanol, Hydroxyethylcellulose, Xanthan Gum, Caprylyl Glycol, Hydrogenated Lecithin,Euphorbia Cerifera (Candelilla) Wax (Candelilla Cera/Cire de Candelilla), Simethicone, Hexylene Glycol, Sodium Dehydroacetate, Disodium EDTA, Tocopheryl Acetate, Tocopherol, Ascorbyl Palmitate, Panthenol.
+Offer
FREE VinoHydra Gel Moisturizer 60ml when you spend £75 on Anything.*
*One free gift per order. Valid until the 21st of June, or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total value at order summary must be £75 or more worth of products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Excludes SEPHORA FAVORITES Advent Calendar 2024, Gift Voucher and Fragrance Gift Box purchases. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases. This offer is available online at Sephora.co.uk to UK Mainland customers only.
See more...
Rated 5 out of
5
by
Anonymous from
A terrific mascara base.
Subversion is a great base for my mascara. It really makes my eyelashes look much fuller.
Date published: 2025-04-22
Rated 5 out of
5
by
Elizabeth from
Best primer I know
Makes a real difference, multiplies and nourishes lashes, helps removal too
Date published: 2025-03-16
Rated 3 out of
5
by
HollieM from
would use again
[This review was collected as part of a promotion.] good little product. Helps lengthen eyelashes and provides a good base for a mascara to go over the top. Weird formula as it comes out white, i expected a clear formula but that may have just been my expectation
Date published: 2022-12-21
Rated 4 out of
5
by
Iqra99 from
Great addition to your eye look
[This review was collected as part of a promotion.] This is a great eyelash primer contained vitamins too which help with looking after the lashes and growing
I’ve been using it for a while now roughly a month and I can say it’s made a massive difference to my lash game - defo would recommend
Date published: 2022-12-20
Rated 4 out of
5
by
Charlie from
New staple in my routine
[This review was collected as part of a promotion.] This is the first lash primer I've used, but I love it! Applicator brush is great at separating lashes and giving an even application ready for the mascara! It immediately became part of my everyday makeup routine, and I wont wear mascara without it anymore!
Date published: 2022-12-19
Rated 4 out of
5
by
Fiona77 from
Mascara primer - who knew!
[This review was collected as part of a promotion.] This was something new to me, never even realised you could get a mascara primer!
Goes on easily, I did do 2 coats as doesn’t go on very thick so was easy to build up. Used the lash freak mascara and found it covered all the white primer well giving volume to the base of my lashes and didn’t go all clumpy like some do.
Stayed on all day with no smudging and didn’t irritate my eyes with contacts in.
Date published: 2022-12-19
Rated 5 out of
5
by
Flamingoxrocks from
Great Primer!
[This review was collected as part of a promotion.] This is a great primer for eye lashes to use before applying mascara.
It leaves your eye lashes soft and makes applying mascara on top really easy and effortless. No clumping and gives your eyelashes great volume and length!
Date published: 2022-12-19
Rated 4 out of
5
by
JesseMay from
A lash boost
[This review was collected as part of a promotion.] So my lashes are long but very thin and have hardly any curl. They also like to resist curling. This primer definitely added some dimension to my lashes giving them a bit more volume ready for coating with mascara. I also had UD perversion mascara which is in my top 3 most commonly used mascaras so I used that on top of the primer for a very nice thick lash look. The finished look was also less clumpy than I tend to experience by just layering the mascara to gain volume so that is definitely a tick in the plus column. I also tried curling my lashes before the primer and after. When curling my lashes with the primer on but before the mascara it also helped hold more of a curl to my lashes which I was very happy with.
Date published: 2022-12-19
Help & Information
About
More From Sephora
Country Settings
United Kingdom- 4.4★★★★★
Download the Sephora App
