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Urban Decay Eyeshadow Primer Potion Anti-Ageing Travel Size 5ml
What it is: A creamy eyeshadow primer with anti-aging benefits that ensures vibrant, crease-free color for up to 24 hours.
Ingredient Callouts: Free of parabens. This product is also vegan and cruelty-free.
What Else You Need to Know: A vegan beauty favorite, this eye primer preps lids for shadow and eyeliner, intensifying color for all-day wear. Optical blurring pigments create a soft-focus effect that minimizes redness and smooths texture, while anti-aging skincare ingredients help fight the look of wrinkles and improve skin tone.
Ingredient Callouts: Free of parabens. This product is also vegan and cruelty-free.
What Else You Need to Know: A vegan beauty favorite, this eye primer preps lids for shadow and eyeliner, intensifying color for all-day wear. Optical blurring pigments create a soft-focus effect that minimizes redness and smooths texture, while anti-aging skincare ingredients help fight the look of wrinkles and improve skin tone.
Directions
Suggested Usage:
-Smooth on just a touch of Anti-Aging Eyeshadow Primer Potion.
-Apply eyeshadow while the primer is fresh for vibrant, just-applied color that lasts.
Ingredients
Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil, Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide, Aqua (Water/Eau) May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).
+Offer
FREE VinoHydra Gel Moisturizer 60ml when you spend £75 on Anything.*
*One free gift per order. Valid until the 21st of June, or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total value at order summary must be £75 or more worth of products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Excludes SEPHORA FAVORITES Advent Calendar 2024, Gift Voucher and Fragrance Gift Box purchases. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases. This offer is available online at Sephora.co.uk to UK Mainland customers only.
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Rated 5 out of
5
by
Anonymous from
Great
Love this, it’s not chalky and dry, like some others, the nude colour helps too
Date published: 2025-06-09
Rated 4 out of
5
by
Hayley from
This Works
I have hooded eyes and this is a life saver for times when I bother to use eyeshadow! Highly recommend.
Date published: 2025-03-22
Rated 4 out of
5
by
Anonymous from
Eyeshadow Primer
A wee bit fiddly to put on but. That may be as it is so small, however, it kept the eyeshadow on the whole night and I was dancing at a ceilidh!
Date published: 2022-09-13
Rated 3 out of
5
by
Anonymous from
Silky primer
I purchased this as I wanted to try out some new eye primers. When applying the primer I noticed that the formula was a little on the watery side. I'm not sure if it's supposed to be like this, but I went ahead and used the product. It does go on smooth and feels quite a silky texture. This primer has a very light scent. I was a little surprised that due to the watery formula, there was no creasing, it was very smooth and the product seemed to hold my eyeshadow in place, for most of the day. However I don't think this is something i would purchase again or recommend, as it just didn't feel like the right product for me.
Date published: 2022-09-04
Rated 5 out of
5
by
Anonymous from
Excellent eye primer!
Bought several times. I’m 45 and it stops eyeshadow creasing or looking crinkly.
Date published: 2022-06-20
Rated 5 out of
5
by
Anonymous from
Recommended
Good consistency, like the product
Date published: 2021-11-29
Rated 4 out of
5
by
Jude from
Recommended
Really like this product - stops eye shadow congealing in the crease. Also good on upper lip - seemed to soften lines a little. However, difficult to get much product out of the tube in one go on the applicator, hence I deducted one star! But I would recommend.
Date published: 2021-08-20
Rated 5 out of
5
by
Anonymous from
Holy Grail
This was to replace the one that ran out, bought quite a while ago. Lasts ages and is always my go to for priming.
Date published: 2021-08-09
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