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Urban Decay Eyeshadow Primer Original Travel Size 5ml
One of Urban Decay's all-time bestselling products! Apply before your eyeshadow for more vibrant, crease-free colour that lasts for 24 hours.
This is it — THE most legendary primer in the beauty industry. Urban Decay Eyeshadow Primer Potion is coveted by makeup artists and makeup junkies alike because it guarantees more vibrant eyeshadow that lasts for 24 hours and NEVER CREASES! Once you experience its powers (plus how smoothly it glides on — an added bonus) you'll never want to live without it.
This extraordinary elixir comes in an easy-to-squeeze tube so you can control how much you apply.
This is it — THE most legendary primer in the beauty industry. Urban Decay Eyeshadow Primer Potion is coveted by makeup artists and makeup junkies alike because it guarantees more vibrant eyeshadow that lasts for 24 hours and NEVER CREASES! Once you experience its powers (plus how smoothly it glides on — an added bonus) you'll never want to live without it.
This extraordinary elixir comes in an easy-to-squeeze tube so you can control how much you apply.
Directions
Apply just a touch of Urban Decay Eyeshadow Primer Potion before your shadow for crease-free all-day (and all-night) staying power. Space-age polymer technology fills in any imperfections on the surface of the skin, prepping lids for indestructible eyeshadow.
Ingredients
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau).
<+/- (May Contain/Peut contenir): Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)>.
+Offer
FREE VinoHydra Gel Moisturizer 60ml when you spend £75 on Anything.*
*One free gift per order. Valid until the 21st of June, or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total value at order summary must be £75 or more worth of products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Excludes SEPHORA FAVORITES Advent Calendar 2024, Gift Voucher and Fragrance Gift Box purchases. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases. This offer is available online at Sephora.co.uk to UK Mainland customers only.
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Rated 5 out of
5
by
Janine Rebecca from
Urban decay eye primer
I like really like this primer it’s stops my eyeshadow melting off and Sephora have for a great price. Last ages well worth it.
Date published: 2025-05-10
Rated 5 out of
5
by
Charo from
Still the best eye primer
I have been using Urban Decay's eye primer for years and it's still the best one. It helps to stop any eyeshadow from creasing and strengthens the colour pay off. I have tried others but I always keep going back to it.
Date published: 2025-05-05
Rated 4 out of
5
by
Naomi from
Works well
This is generally a very good product and keeps my eyeshadow for longer than without but I do think the results depend on your skin type. If you have naturally drier eyelids, it will work better than if you have oiler eyelids!
Date published: 2025-04-06
Rated 1 out of
5
by
Maria from
Greasy mess
Idk what's wrong with it it's so greasy maybe its a bad batch
Date published: 2025-04-01
Rated 5 out of
5
by
Adela from
Good
Really good, i didn’t expect it. I would buy it again
Date published: 2025-03-15
Rated 5 out of
5
by
An-Magritt from
Excellent eyeshadow primer
Excellent eyeshadow primer. Kept the eyeshadow on my oily eyelids all day. Can definitely recommend.
Date published: 2025-03-07
Rated 2 out of
5
by
Jessica from
Average
I had high hopes for this primer but am quite disappointed. It feels quite wet on my eyelids and I don’t like the applicator - I either get loads out or none at all! My eyeshadow definitely goes on a lot nicer but still settles in my crease very quickly. Overall not worth the money.
Date published: 2025-01-14
Rated 5 out of
5
by
Nikki from
Amazing
My eyeshadows are finally staying on my hooded eyelids :D
Date published: 2025-01-08
Is this suitable to also use underneath my eyes as a base for illuminator / concealer to help this stay put / not crease?
I would not personally recommend this (except perhaps immediately beneath the eye on the lower lid as part of a more dramatic smoky eye look) I think it might be too thick if used under flesh coloured make-up.
Date published: 2023-05-24
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