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Pride is in the air, and while we feel it all year long, there’s no better time than now to celebrate our unique selves - all with the help of these LGBTQIA+ brands. From expressive makeup perfect for Pride marches and everyday colour alike, to the skincare brands we can rely on for a *lot* of TLC, each one makes a space where everyone can belong. So as you’re beginning to build your next basket and want to try something new, here are a few of the queer owned and allied brands we love to love.
Hero product: Hydrating Serum
BYOMA
Hydrating Serum 30 ml
£12.99
No one makes affordable, effective skincare quite like BYOMA, and we love to see the brand making waves right now. Putting our barriers first, every product is designed to support our skin with simple steps - helping us feel beautiful from the inside, out. And with a host of initiatives run every year during Pride to support the community, this year is no different: in support of LGBTQIA+ youth, they’re donating $20,000 to GLSEN. A brand with inclusivity and accessibility at its heart, it’s impossible to pick just one star product, but if we had to, their trending Hydrating Serum just about tops the list.
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United Kingdom